Me to We

For this campaign I was asked to create five icons to be made in to pins, five environments, and 5 five animated GIFs to promote the campaign for Me to We.

A vibrant pledge wall was then set up in each of Cadillac Fairview's retail properties across Canada highlighting five causes: Nature, Health, Education, Shelter and Hunger.

Shoppers are then encouraged to pledge their support by snapping a selfie, posting it to Instagram along with the hashtag, #WhoWillYouBe to help spread awareness.

Once photos are shared online, participants receive one of five limited edition enamel pins to commemorate their pledge.

Me To We - Pacific Centre Mall - Mister Phil Illustration
Me To We - Selfies - Mister Phil Illustration
Me To We - Mural - Mister Phil Illustration
Me To We - Selfies & Pins - Mister Phil Illustration
Me To We - Icons - Mister Phil Illustration
Me To We - Health Environment - Mister Phil Illustration
Me To We - Education Environment - Mister Phil Illustration
Me To We - Food Environment - Mister Phil Illustration
Me To We - Shelter Environment - Mister Phil Illustration
Me To We - Nature Environment - Mister Phil Illustration
Me To We - Health GIF - Mister Phil Illustration
Me To We - Education GIF - Mister Phil Illustration
Me To We - Food GIF - Mister Phil Illustration
Me To We - Shelter GIF - Mister Phil Illustration
Me To We - Nature GIF - Mister Phil Illustration