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PROJECTS PLAY COLOURING IN ABOUT

ME TO WE

Who Will You Be?

For this campaign I was asked to create five icons to be made in to pins, five environments, and 5 five animated GIFs to promote the campaign for Me to We.

A vibrant pledge wall was then set up in each of Cadillac Fairview's retail properties across Canada highlighting five causes: Nature, Health, Education, Shelter and Hunger.

Shoppers were then encouraged to pledge their support by snapping a selfie, posting it to Instagram along with the hashtag, #WhoWillYouBe to help spread awareness.

Once photos were shared online, participants received one of five limited edition enamel pins to commemorate their pledge.

Me To We Mall - Mister Phil Illustration
Me To We Selfies - Mister Phil Illustration
Me to We Pins - Mister Phil Illustration
Me To We Food - Mister Phil Illustration
Me To We Education - Mister Phil Illustration
Me To We Environment - Mister Phil Illustration
Me To We Health - Mister Phil Illustration
Me To We Shelter - Mister Phil Illustration
Me to We Mister Phil
Me to We Mister Phil
Me to We Mister Phil
Me to We Mister Phil
Me to We Mister Phil

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